Stouffer's Bistro MANDAY

Craft - Copywriting

2011

henderson bas kohn
t: 4169776660
e: dhenderson@hendersonbaskohn.com
w: hendersonbaskohn.com

Chief Creative Director: Kathy Kohn Creative Direction: Ryan Wolman Ad Agency: henderson bas kohn Art Direction: Matt Smith Design: Trevor Henry Copywriting: Keith Prestwich, Noah Feferman Project Manager/Producer: Anji Barton, Christina Ritza, Stefany Pearce Strategist: Karen Russell

Sunday is the most important day of the week to football fans. So how does manly food like Stouffer’s BISTRO leverage its NFL sponsorship? It christens Sunday MAN DAY, and celebrates with gut-fill.