Making Driving Beautiful

Branded Content - Single

2012

Christina Yu (Red Urban)
t: 4163246330
e: jobs@redurban.ca
w: redurban.ca

Ad Agency: Red Urban Creative Direction: Christina Yu Art Direction: Joel Pylypiw Writer: Dave Barber Agency Producer: David Isaac Production Company: Untitled Films Director: Hubert Davis Executive Producer: Lexy Kavluk Line Producer: Tuula Hopp Director of Photography: Adam Marsden Editing Company: Rooster Post Production Music/Sound: The Eggplant Collective Music Producer: Adam Damelin Editor: Dave De Carlo Account Director: Caroline Kilgour Account Supervisor: Sonia Ruckemann Colourist: Eric Whipp

Every now and again, a car comes along that elevates the act of driving beyond the need for transportation. The Jetta GLI is just such a car. With the help of a unique, in-camera film technique, the GLI literally paints a picture of its impressive performance in this ad. It was also a pretty great excuse to power-slide an awesome car around a wet parking lot for a few hours.

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