A Single Cup Film

Online Single

2015

BBDO Toronto

A small change can make a huge difference. This is the thinking behind Starbucks $1 recyclable cup. The power of a single cup is brought to life in this film made using just one reusable cup to animate a happy bird celebrating a better Earth - beat box style. Each frame was drawn on the side of the cup, photographed, then erased over and over again to create a flip-book style short film.

Company: BBDO Toronto
Creative Direction: Nancy Crimi-Lamanna
Copywriting: Andrew Bradley
Art Direction: Sam Pop Sitt, Lisa Luk
Agency Producer: Terry Kavanagh
Account Director: Jennifer Jones
Account Executive: Lauran Gibson
Production Company: Head Gear Animation
Music/Sound: Head Gear Animation
Post Production Company: Head Gear Animation