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A Single Cup Film

Online Single

2015

Lily Wang (BBDO Toronto)

Company: BBDO Toronto Creative Direction: Nancy Crimi-Lamanna Copywriting: Andrew Bradley Art Direction: Sam Pop Sitt, Lisa Luk Agency Producer: Terry Kavanagh Account Director: Jennifer Jones Account Executive: Lauran Gibson Production Company: Head Gear Animation Music/Sound: Head Gear Animation Post Production Company: Head Gear Animation

A small change can make a huge difference. This is the thinking behind Starbucks $1 recyclable cup. The power of a single cup is brought to life in this film made using just one reusable cup to animate a happy bird celebrating a better Earth - beat box style. Each frame was drawn on the side of the cup, photographed, then erased over and over again to create a flip-book style short film.

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