A Single Cup Film
Lily Wang (BBDO Toronto)
Company: BBDO Toronto Creative Direction: Nancy Crimi-Lamanna Copywriting: Andrew Bradley Art Direction: Sam Pop Sitt, Lisa Luk Agency Producer: Terry Kavanagh Account Director: Jennifer Jones Account Executive: Lauran Gibson Production Company: Head Gear Animation Music/Sound: Head Gear Animation Post Production Company: Head Gear Animation
A small change can make a huge difference. This is the thinking behind Starbucks $1 recyclable cup. The power of a single cup is brought to life in this film made using just one reusable cup to animate a happy bird celebrating a better Earth - beat box style. Each frame was drawn on the side of the cup, photographed, then erased over and over again to create a flip-book style short film.