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Typeface Mastery

Online Single

2011

Cory Philpott (Rethink)
t: 6046858911
e: inquiries@rethinkcanada.com
w: rethinkcanada.com

Creative Direction: Ian Grais, Chris Staples, Dre Labre Art Direction: Scott Maddox, Todd Takahashi Copywriting: Chris Booth, David Giovando Interactive Producer: Ann Rubenstein, Sheila Santa Barbara Development: Matt Gomes, Ken Malley Typographer: Jonathon Cesar, Tom Pettapiece Account Manager: Dan Sorotschynski, Leora Katz Agency: Rethink Canada

Winning Website: masterfile.rethinkcommunications.ca/banner-proofs/index-challenge-3.html

In this series of online games, creatives get to test their chops and work their way towards earning their diamond-encrusted wisdom beard from the "Creative Master"— the fictional advertising guru who anchors the campaign.

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