Typeface Mastery

Online Single

2011

Rethink
t: 6046858911
e: inquiries@rethinkcanada.com
w: rethinkcanada.com

In this series of online games, creatives get to test their chops and work their way towards earning their diamond-encrusted wisdom beard from the "Creative Master"— the fictional advertising guru who anchors the campaign.

Creative Direction: Ian Grais, Chris Staples, Dre Labre
Art Direction: Scott Maddox, Todd Takahashi
Copywriting: Chris Booth, David Giovando
Interactive Producer: Ann Rubenstein, Sheila Santa Barbara
Development: Matt Gomes, Ken Malley
Typographer: Jonathon Cesar, Tom Pettapiece
Account Manager: Dan Sorotschynski, Leora Katz
Agency: Rethink Canada

Winning Website: masterfile.rethinkcommunications.ca/banner-proofs/index-challenge-3.html