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For Tension-A film about the Hinds Family

Branded Content

2011

Kenia Pena (Saatchi & Saatchi Canada)
e: helen.pak@saatchi.ca & brian.sheppard@saatchi.ca

Executive Creative Director: Pak, Sheppard, Channer Ad Agency: Matt Shipp Producer: Marcus Trulli Director: Nick Gosso Production Company: Igloo VFX Music/Sound: Roger Leavens Visual Effects Supervisor: Gustavo Fernandes 3D Model animation: Baiju Nair 3D Text Animation: Brad Allen, Penny Anderson, Gambacurta

Winning Website: saatchi.ca

The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS – like this one - were created and randomly arranged online to make up larger documentaries. Everyone who visits sees a completely different collection of stories, so each viewing experience is totally different and unique. Just like TS.

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