Ethan

Branded Content

2011

Saatchi & Saatchi Canada
e: helen.pak@saatchi.ca & brian.sheppard@saatchi.ca

Executive Creative Director: Pak, Sheppard, Channer Design: Vinit Borrison Agency Producer: Matt Shipp, Jen Mete Producer: Tamir Moscovici Editor: Paul Proulx Music/Sound: Roger Leavens Executive Producer: Marni Luftsprin Ad Agency: Saatchi & Saatchi Canada

Winning Website: saatchi.ca

The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS – like this one - were created and randomly arranged online to make up larger documentaries. Everyone who visits sees a completely different collection of stories, so each viewing experience is totally different and unique. Just like TS.