Helipad

Craft-Direction - Single

2012

Brent Choi (Cundari)
t: 4167295758
e: brent_choi@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Associate Creative Direction: Raul Garcia Copywriting: Brian Murray Art Direction: Raul Garcia Agency Producer: Daryn Sutherland, Cherie O'Connor Account Director: Daryn Sutherland Account Manager: Ranjan Gill Production Company: Bandito Brothers Director: Mike "Mouse" McCoy Line Producer: Ryan Slavin Cinematographer: Victor Huber Music/Sound: Jamey Scott Post Production Company: Cantina Executive Producer: Jeff Rohrer Editor: Jacob Rosenberg Post Production: Sean Cushing, Lance Holte, Stephen Lawes

BMW had been promoting the "Joy" of driving for a few years. But with the BMW 1 Series M Coupé launch, we saw the opportunity to communicate the raw essence of the brand: high performance and precision that pushes the limits of possibility.

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