The Canadian Way

Craft-Art Direction


Tribal DDB Toronto
e: jessica.beaque@ddbcanada.com

Ad Agency: Tribal DDB Toronto Associate Creative Director: Mara Binudin Copywriting: Dmitry Zelikman Art Direction: Benson Ngo Editorial Writer: Yuki Hayashi Copywriting: Tracy Wan, Santiago Fernandez-Concha Editorial Copy Editor: Jennifer Krissilas Design Director: John Thai Design: Josiah Bilagot, Mirza Sakovic, Jean-Lou Renoux, Barry Lachapelle Illustration: Andrea Manica Technical Director: Joe Dee Information Architects: Dale McRae, Daniel Wiseman, Tony Di Ciero Creative Technologist: Paul Jara Interactive Developers: Paul Sham, Stephen Hobson, Brad Carson Senior Producer: Gaetano Carpino, Bonnie Chung Agency Producer: Chris Webden, Caroline Clarke, Neem Ba Ha Director of Production: Catherine Kim Production Coordinator: Elizabeth Fitzpatrick Managing Director: Andrew McCartney Business Unit Director: Kaezad Nallaseth Account Director: Nick Pigott Account Coordinator: Monica Bialobrzeski VP Strategy and Innovation: Dino Demopoulos Social Media Planner: Parker Mason Media Agency: Mediacom Music/Sound: Apollo Studios, RMW Music, Audio Z Digital /Interactive Video: Ole Clear Post Production Company: Brought To You By Interactive/Editorial Production: James TSE Photography Production Company: Sons and Daughters Productions Inc Casting: Jigsaw Casting Ltd

Winning Website: lookwhatwemade.ca/thecanadianway/website

The Canadian Way is a completely reinvented digital experience from Canadian Tire. This digital catalogue provides an inspirational lens on the retailer’s seasonal product offering through a rich experience featuring inspiring editorial, immersive content, interactive videos and authentic stories from real Canadians. It’s a new way for Canadian Tire to tell its rich brand story and connect with everyday Canadians.