Play the broker

Advergaming

2012

lg2
e: marc.fortin@lg2.com

The sale of property without an intermediary is gaining in popularity in Montreal. But when it comes to real estate, the slightest mistake can be costly to the novice. In order to make consumers understand the difference brokers make in a real estate transaction, the Greater Montreal Real Estate Board challenged consumers to sell a virtual home without the help of a broker through a fun and engaging advergame.

Ad Agency: lg2
VP Creative Director: Marc Fortin
Creative Direction: Jennifer Varvaresso
Art Direction: ÉRic Bouchard, Geneviève Jannelle
Copywriting: Jean-François Perreault, Geneviève Langlois
Production Company: lg2fabrique
Planner: Sabrina Côté, Stéphane Mailhiot
Account Executive: Audrey Dignard, Annie Tremblay
Media: Touché ! PHD

Winning Website: playthebroker.com