What Can One Egg Do?

Branded Content - Single

2013

Deena Archibald (GREY (Canada))
e: awards@greycanada.com

Client: Moms Demand Action for Gun Sense in America Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Copywriting: Patrick Scissons Art Direction: Rob Trickey Agency Producer: Vikki Kuzmich Account Supervisor: Laura Rovinescu Production Company: Untitled Films Director: Hubert Davis Producer: Tom Evelyn Editing Company: Rooster Editor: Dave De Carlo

With gun violence top of mind over Easter, we asked Americans a simple question: “Does it makes sense that it’s easier in America to buy an assault weapon than a Kinder chocolate Easter egg?” Hundreds of special Kinder egg baskets & boxes were delivered to the media and public culminating with an invitation to the White House to stand beside President Obama in a nationally televised address on gun control.

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