What Can One Egg Do?

Branded Content - Single

2013

GREY (Canada)
e: awards@greycanada.com

With gun violence top of mind over Easter, we asked Americans a simple question: “Does it makes sense that it’s easier in America to buy an assault weapon than a Kinder chocolate Easter egg?” Hundreds of special Kinder egg baskets & boxes were delivered to the media and public culminating with an invitation to the White House to stand beside President Obama in a nationally televised address on gun control.

Client: Moms Demand Action for Gun Sense in America
Ad Agency: GREY (Canada)
Chief Creative Officer: Patrick Scissons
Copywriting: Patrick Scissons
Art Direction: Rob Trickey
Agency Producer: Vikki Kuzmich
Account Supervisor: Laura Rovinescu
Production Company: Untitled Films
Director: Hubert Davis
Producer: Tom Evelyn
Editing Company: Rooster
Editor: Dave De Carlo