Merry Under the Mistletoe

Social Media

2012

TAXI Toronto
e: pr@taxi.ca
w: taxi.ca

TELUS wanted to thank their Facebook fans by doing something special during the holidays. During live events over three days, they invited their fans to call phones they could see via live webcam feed on Facebook. When a surprised shopper answered, both the shopper and the fan that called won prizes for connecting under the mistletoe. These connections bridged Facebook fans with real shoppers, while giving thousands of others online a shared, thrilling experience.

Executive Creative Direction: Jordan Doucette
Creative Direction: Stephen Bennett
Art Direction: Christian Steffan
Copywriting: Sebastian Lyman
Design: Christian Steffan
Agency Producer: Steve Emmens
Development: Brian Ayzerman
Interactive Producer: Nadia Walji
Project Manager: Nadia Walji
Technical Lead: Ben Feist
Account Manager: Shazeen Pirani
Ad Agency: TAXI Toronto