Undress Guy / Undress Girl

Online Campaign

2012

Calder Bateman
e: heythere@calderbateman.com
w: calderbateman.com

Ad Agency: Calder Bateman Client: Alberta Health Services Creative Direction: Kevin Barclay Art Direction: Nicola Pringle Copywriting: Pierre Chan Development: Gystworks Photography: Christy Dean

These big box online ads enticed people to visit plentyofsyph.com (a mock dating site) where they could find sexy singles infected with syphilis.This website targeted Alberta youth who had become more promiscuous with their sexual behaviour by meeting strangers through online dating. They were also refusing syphilis testing because they considered it an obsolete STI.