Just Right

Offline Digital



Company: Cossette Executive Creative Director : Michael Milardo Art Director: Grace Cho Copywriter: Cameron Spires Agency Producer: Chris Townsend Studio Artist: Richard Parkes, Carl DeVouge Director of Brand Services: Anne Buch Account Director: Melissa Guillergan Account Supervisor: Lindy Scott

This digital billboard pulls real-time weather data, displaying the current temperature using the most appropriate McCafé beverage. As the day gets hotter, the featured drink becomes colder, showingthat there’s a perfect McCafe beverage for every moment.