30 seconds or less - Single
Executive Creative Direction: Lance Martin Art Direction: Mike Lee Writer: Alexis Bronstorph, Troy Palmer VP, Integrated Production: Cynthia Heyd Producer: Ben Sharpe Production Company: Steam Films Editing Company: Posterboy Edit Colour Facility: Alter Ego Post Production: The Vanity Audio House: RMW Music Ad Agency: TAXI 2
To illustrate the dramatic change MiO brings to water, each new camera shot in the spot had a host of changes with over 100 in total in 30 seconds. From the subtle to the completely ridiculous. Can you spot them all?