Connect to the Future You

Educational/Reference

2015

Cossette

Using the “Who’s viewed your profile” LinkedIn feature, we created a campaign that targeted mature students who had recently contacted Royal Roads University. Future versions of their LinkedIn profiles were created based on their employment history and program of interest. Each profile showed how their career could advance after attending Royal Roads. We then viewed their real profile, triggering a LinkedIn notification. Those who viewed us back got a glimpse into their Royal Roads future.

Company: Cossette
Creative Direction: Michael Milardo
Art Direction: Stephane Fournier
Copywriting: Pierre Chan, Alex Falconer
Digital Project Manager: Megan O'Rourke
Brand Director: Robyn Smith
Director of Brand Services: Anne Buch
Designer: Grace Cho
Agency Producer: April Haffenden
Retoucher: Steve Pinter
Community Manager: Lizzie Dabous