The Joy of Books
Craft-Animation - Single
Ad Agency: Lowe Roche Associate Creative Direction: Sean Ohlenkamp Director of Photography: Sean Ohlenkamp Animation: Sean Ohlenkamp Audio House: Grayson Matthews Music Composer: Tom Westin
As 2011 drew to a close in what was known as the year of the eReader, independent bookstores all over the world were shutting their doors for good. Type Books in downtown Toronto needed to rekindle people's love of books in a big way. With no budget for media, Lowe Roche turned to earned media to spread the word, creating a viral video that celebrates the Joy of Books.