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48 Half Hours Contest

Social Media

2012

Daphne North (Target)
e: dnorth@targetmarketing.ca
w: targetmarketing.ca

Agency: Target Client: Newfoundland and Labrador Tourism Creative Direction: Tom Murphy Creative Group Head: Jenny Smith Art Direction: Jeff McLean Copywriting: Terri Roberts Digital Lead: Matt Tucker Account Director: Catherine Kelly, Ernie Brake Account Executive: Kristen Baker Digital Developer : Chris Da Sie Facebook Sweepstakes Application Developer: Strutta Promotional Contest Partner: WestJet Digital Partner: Radian6

Winning Website: youtu.be/pdpwDFaIANo

How do you take a quirky fact like Newfoundland’s unique half hour time zone and turn it into an unusual point of differentiation? You celebrate it with an equally quirky travel promotion powered entirely by social media. Partnering with WestJet, Newfoundland and Labrador Tourism created an off-kilter travel contest held entirely on Facebook, giving away 48 round-trip flights in just 48 half hours (24 hours).

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