Ad Agency: DDB Canada Executive Creative Direction: Cosmo Campbell, Dean Lee Creative Direction: Josh Fehr Associate Creative Director: Murray Falconer Copywriting: Geoff Vreeken Art Direction: Murray Falconer Account Supervisor: Devin Gallaher, Amanda Waye Agency Producer: Zara Thomas, Erica Jonsson Design: Antonio Alarcon Roman Illustration: Jose Ortiz Animator: Jose Ortiz Development: Justin Macleod, Rachel Yoon, Tyson Yau
Winning Website: awards13.trbv.com/46f98
British Columbia’s electricity provider asked us to take the often-dry subject of electricity conservation, and make it engaging to various demographics within the province. The solution? Make the content all about the user. Utilizing actual customer data, we created six quirky 3D characters to relate to various demographics and personality types within British Columbia.