Power Pointers

Other Services

2013

DDB Canada
e: paige.calvert@ddbcanada.com
w: ddbcanada.com

British Columbia’s electricity provider asked us to take the often-dry subject of electricity conservation, and make it engaging to various demographics within the province. The solution? Make the content all about the user. Utilizing actual customer data, we created six quirky 3D characters to relate to various demographics and personality types within British Columbia.

Ad Agency: DDB Canada
Executive Creative Direction: Cosmo Campbell, Dean Lee
Creative Direction: Josh Fehr
Associate Creative Director: Murray Falconer
Copywriting: Geoff Vreeken
Art Direction: Murray Falconer
Account Supervisor: Devin Gallaher, Amanda Waye
Agency Producer: Zara Thomas, Erica Jonsson
Design: Antonio Alarcon Roman
Illustration: Jose Ortiz
Animator: Jose Ortiz
Development: Justin Macleod, Rachel Yoon, Tyson Yau

Winning Website: awards13.trbv.com/46f98