The Hole Story
Other Services - Single
Account Director: Lynn Kozak Creative Direction: Andrew Arntfield Design: Sandy Zita Illustration: Tracey Wood Design: Mark Jenkinson Programming: Toggle Media Ad Agency: Field Day Inc.
Winning Website: theholestory.ca
Our objective was to create an awareness campaign that would help provide a balanced view of the aggregate industry, and push the necessity, and advantages for quarries and pits.www.theholestory.ca is an interactive learning experience designed to raise awareness by allowing the consumers to make the connection between quarries or gravel pits and the products they desire and use day-to-day.