Everything Must Go

Online Campaign

2013

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Copywriting: Keri Zierler, Jacob Greer Art Direction: Hannah Smit, Denver Eastman Director: Graydon Sheppard Agency Producer: Cas Binnington Account Director: Heather Crawley Account Supervisor: Katherine Carl-Musson Design: AmoebaCorp. Production Company: Hard Citizen Executive Producer: Eva Preger, Link York Line Producer: Nick Sorbara, Niva Chow Post Production Company: Relish Editorial, 567vfx Music/Sound: Vapor Music

Zellers, Canada’s oldest discount department store was closing its doors to make way for American retail chain Target. Zellers had to tell consumers they were in liquidation. With liquidated budgets they turned to their Facebook community to get the word out for them. Which meant we needed to make the usual “Everything Must Go” sale Shareable.We created an Everything Must Go sale with an audacious twist – we liquidated their beloved mascot, Zeddy.