Nissan GT Academy

Gaming

2012

Critical Mass
t: 312-705-4190
e: awards@criticalmass.com
w: criticalmass.com

Creative Director: Steve Savic Art Director: Michael McGrath-Sing Copy Director: Peter Von Sass Planning Director: Chrissie Graboski Technical Director: James Cuff Interactive Agency: Critical Mass

Winning Website: nissanusa.com/gtacademyshow

Nissan's GT Academy reality show focused on the drivers - proving gamers can translate their virtual skills into the real world chops. That left just one thing to talk about: The cars. The GT Academy site experience transports gamers who are driven to race- those who love the smell of burning rubber and salivate over raw horsepower- from their easy chairs to the driver’s seat through an exclusive, interactive experience.