Nissan GT Academy
Creative Director: Steve Savic Art Director: Michael McGrath-Sing Copy Director: Peter Von Sass Planning Director: Chrissie Graboski Technical Director: James Cuff Interactive Agency: Critical Mass
Winning Website: nissanusa.com/gtacademyshow
Nissan's GT Academy reality show focused on the drivers - proving gamers can translate their virtual skills into the real world chops. That left just one thing to talk about: The cars. The GT Academy site experience transports gamers who are driven to race- those who love the smell of burning rubber and salivate over raw horsepower- from their easy chairs to the driver’s seat through an exclusive, interactive experience.