Festive Finale online ads

Digital - Series

2012

Reagan Johnston (john st.)
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st Client: Zellers Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Hannah Smit Copywriting: Keri Zierler Agency Producer: Cas Binnington Account Director: Heather Crawley Account Supervisor: Jared Applebaum Account Manager: Joelle Woodruff Design: AmoebaCorp. Production Company: Hard Citizen Executive Producer: Eva Preger, Jacinte Faria, Link York Line Producer: Chris Boddy Director: The Perlorian Brothers Editing Company: School Editor: Brian Wells Post Production Company: Alter Ego Audio House: Vapor Music

In 2011, Zellers announced they’d soon be closing. But we didn’t want their final holiday campaign to feel like a funeral, so we had a little fun.The “Festive Finale” launched with a video from the Executive Managing Director of Zellers announcing that he was taking off early and leaving the shoppers in charge.On Facebook, shoppers met Carol and Jason, two quirky employees who helped users control nearly every aspect of the sale.

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