Festive Finale online ads

Digital - Series

2012

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

In 2011, Zellers announced they’d soon be closing. But we didn’t want their final holiday campaign to feel like a funeral, so we had a little fun.The “Festive Finale” launched with a video from the Executive Managing Director of Zellers announcing that he was taking off early and leaving the shoppers in charge.On Facebook, shoppers met Carol and Jason, two quirky employees who helped users control nearly every aspect of the sale.

Ad Agency: john st
Client: Zellers
Creative Direction: Angus Tucker, Stephen Jurisic
Art Direction: Hannah Smit
Copywriting: Keri Zierler
Agency Producer: Cas Binnington
Account Director: Heather Crawley
Account Supervisor: Jared Applebaum
Account Manager: Joelle Woodruff
Design: AmoebaCorp.
Production Company: Hard Citizen
Executive Producer: Eva Preger, Jacinte Faria, Link York
Line Producer: Chris Boddy
Director: The Perlorian Brothers
Editing Company: School
Editor: Brian Wells
Post Production Company: Alter Ego
Audio House: Vapor Music