NHL Fancam

Online Campaign

2015

Camp Jefferson

The NHL playoffs are a spectator sport. We were tasked with the challenge of making the fans of the NHL, both casual and die-hard, feel as though they were part of the action, not just part of the crowd. To do this, we decided to promote fans from spectators to documentarians, by using the device they're most familiar with: their smartphones.

Company: Camp Jefferson
Executive Creative Director: Paul Little
Associate Creative Director: Chris Obergfell
Copywriter: Paul Little
Planner: Andre Louis
Social Media Strategist : Ian Barr
Content Strategist: Chris Campaner
Editor: Nick Martlett, Nick Haffie-Emslie
Client: National Hockey League