Virtual Mirror Social Shopping
E-Commerce - Single
Account Manager: Stephen Beck Creative Direction: Stephen Beck, Richard Gallagher Account Director: Gary Chow Copywriting: David Look Design: Richard Gallagher Flash Development: Yaz Jallad Developer: Dane Wu Agency: Engine Digital
Winning Website: enginedigital.com/#/work/case-studies/coastalcontacts
Coastal Contacts recently added eyeglasses to their extensive inventory. Acknowledging that the average consumer would want to try on a selection of frames before determining the perfect pair, Engine Digital created the Virtual Mirror, a social shopping application and social media campaign that allows users to upload their photo and apply the frames directly onto their profile. Users then share their favorite pairs via facebook, branded email, twitter, and blog.