Health Canada Anti-Smoking

Complete Advertising Campaign - Complete

2015

Cassandra Shuber, Daniela Marino
w: csdm.co

Students: Cassandra Shuber, Daniela Marino Program: Advertising School: OCAD University

Insight: Smoking causes lifelong health risks that affect you and everyone around you.
Idea: The time it takes you to smoke a cigarette equals the time that cigarette takes off of your life: 1 cigarette means 7 minutes less.
How It Works: The campaign highlights the preciousness of time to smokers.