0 to 100 project

Integrated Campaign

2011

Up Inc
t: (416) 703-9142
e: csturm@upinc.ca
w: upinc.ca

The collaborative 0 to 100 project uses various media to illustrate the human lifespan: 101 photographs, with a representative for every age from zero to 100; a limited-edition book, featuring an innovative, gutter-free binding technique; and an iPad app, which allows users to scroll through the faces, read subjects’ quotes about aging, view video clips, and mix and match features from individual faces. Posters, gallery show invitations and a microsite support the project and its launch.

Creative Direction: Carey George
Art Direction: Ryan Booth
Design: Chris Noon
Photography: Sandy Nicholson
Design Studio: Up Inc
Design: Christian Blau
Development: Kristin Maling
Digital Imaging: The Gas Company
Project Manager: Barbara Wodnicka
Editor: Sue McCluskey
Writer: Lisa Devries
Printing Company: Flash Reproductions
Bindery/Finishing: Specialties Graphic Finishers