Undercover AdWords

Pro Bono



Company: Cossette Client: Children of the Street Society Creative Direction: Michael Milardo Art Direction: George Lin Copywriting: Pierre Chan Head of Search: Brian Cuddy Search Marketing Specialist: Flemming Krogh Director of Brand Services: Anne Buch Brand Supervisor: Robin Russell

Sexual predators feel they can safely and privately search for, and view, child pornography online. Through a partnership with Google, we were able to create AdWords using key terms normally restricted under Google's Advertising Policy. These AdWords target online sexual predators precisely at the moment they search for child pornography - reminding them that undercover officers are online.