Undercover AdWords

Online Single

2015

Cossette

Sexual predators feel they can safely and privately search for, and view, child pornography online. Through a partnership with Google, we were able to create AdWords using key terms normally restricted under Google's Advertising Policy. These AdWords target online sexual predators precisely at the moment they search for child pornography - reminding them that undercover officers are online.

Company: Cossette
Client: Children of the Street Society
Creative Direction: Michael Milardo
Art Direction: George Lin
Copywriting: Pierre Chan
Head of Search: Brian Cuddy
Search Marketing Specialist: Flemming Krogh
Director of Brand Services: Anne Buch
Brand Supervisor: Robin Russell