Your Man Reminder campaign

Integrated Campaign

2012

john st.
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

For women, checking your breasts for signs of breast cancer can be tough to remember. So we created Your Man Reminder – an app that uses hot guys to remind women to check their breasts.In the first month the app was downloaded over 37,000 times. The online video created to support reached over 1.3 million views, and was the #1 Most Viewed, Top Rated, and Top Favorited educational video in Canada.

Agency: john st
Creative Direction: Angus Tucker, Stephen Jurisic
Art Direction: Cheryl Geonanga, Junoh Kim, Denver Eastman
Copywriting: Craig Lobban, Joe Vu, Lucy Foster-Friesen
Account Director: Stephanie Hurst, Melissa Tobenstein
Account Executive: Madison Papple
Interactive Producer: Cas Binnington
Agency Producer: Michelle Orlando, Christine Stephens
Development: Marc Cattapan, Endloop Studios
Production Company: Spy Films
Director: John Grammatico
Executive Producer: Luc Frappier
Line Producer: Peter Oad
Editor: Relish
Music/Sound: Vapor Music