Your Man Reminder campaign

Integrated Campaign

2012

john st.
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Agency: john st Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Cheryl Geonanga, Junoh Kim, Denver Eastman Copywriting: Craig Lobban, Joe Vu, Lucy Foster-Friesen Account Director: Stephanie Hurst, Melissa Tobenstein Account Executive: Madison Papple Interactive Producer: Cas Binnington Agency Producer: Michelle Orlando, Christine Stephens Development: Marc Cattapan, Endloop Studios Production Company: Spy Films Director: John Grammatico Executive Producer: Luc Frappier Line Producer: Peter Oad Editor: Relish Music/Sound: Vapor Music

For women, checking your breasts for signs of breast cancer can be tough to remember. So we created Your Man Reminder – an app that uses hot guys to remind women to check their breasts.In the first month the app was downloaded over 37,000 times. The online video created to support reached over 1.3 million views, and was the #1 Most Viewed, Top Rated, and Top Favorited educational video in Canada.