Toyota Rav4 - Overdog
Craft-Music - Single
Mike Lynch (Saatchi & Saatchi Canada)
Creative Direction: Brian Sheppard, Helen Pak Art Direction: Tyler Serr Copywriting: Cass Zawadowski Agency Producer: Michelle Orlando Account Director: Andreas Doerig Production Company: Sons & Daughters Director: David Hicks Director of Photography: Ross Mclellan Editing Company: Panic & Bob Editor: David Baxter Music/Sound: Ta2 Sound & Music Composer: Tyson Kuteyi Ad Agency: Saatchi & Saatchi Canada
To celebrate the launch of the new 2013 Toyota RAV4, we created “The Overdog”, a fun spot showcasing two neighboring dogs whose competitive spirit leads to ever-increasing adventure in their families’ RAV4s - proving that fun, is indeed, had by all in the RAV4.