Toyota Rav4 - Overdog

Craft-Music - Single

2013

Saatchi & Saatchi Canada
e: Brian.sheppard@saatchi.ca

To celebrate the launch of the new 2013 Toyota RAV4, we created “The Overdog”, a fun spot showcasing two neighboring dogs whose competitive spirit leads to ever-increasing adventure in their families’ RAV4s - proving that fun, is indeed, had by all in the RAV4.

Creative Direction: Brian Sheppard, Helen Pak
Art Direction: Tyler Serr
Copywriting: Cass Zawadowski
Agency Producer: Michelle Orlando
Account Director: Andreas Doerig
Production Company: Sons & Daughters
Director: David Hicks
Director of Photography: Ross Mclellan
Editing Company: Panic & Bob
Editor: David Baxter
Music/Sound: Ta2 Sound & Music
Composer: Tyson Kuteyi
Ad Agency: Saatchi & Saatchi Canada