Charlie Bit My Finger - The Horror

Online Video


doug & serge inc.
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Executive Creative Direction: Doug Robinson Creative Direction: Ian Schwey Associate Creative Direction: Jason Buback Art Direction: Mike Jones Copywriting: Cameron Hudson Account Manager: Christopher Hirst, Tom Stephenson Director: Jeff Chan Production Company: Frank Content Executive Producer: Michael Schwartz Post Production: Stealing Time Editor: Paul Skinner Music/Sound: Eggplant Collective Agency: doug & serge

Winning Website: projects.spotfrank.com/wsff

It’s difficult to convince people to pay to attend the Worldwide Short Film Festival when they can be entertained for free at home with countless online videos. We took the world’s most popular viral video, Charlie Bit My Finger, and asked three short film directors to re-imagine it in different genres to demonstrate that ‘anyone can upload but few can direct.’ Of the videos, ‘The Horror’ went viral with nearly one million views.