Future You

Online Campaign

2015

Cossette

To leave a lasting impression on prospective students who had inquired about Royal Roads University, we created a campaign that allowed them to sample the university experience. Using Google Glass, GoPro, Twitter, LinkedIn and Google AdWords, our prospects were invited to virtually experience life as a student, and take a glimpse of their lives as a graduate.

Company: Cossette
Creative Direction: Michael Milardo
Art Direction: Stephane Fournier
Copywriting: Pierre Chan, Jordan Finlayson
Design: Jenn Hicks
Brand Director: Robyn Smith
Director of Brand Services: Anne Buch
Digital Project Manager: Megan O'Rourke
Agency Producers: April Haffenden, Philippa Groom
Web Developer: Lance Cummings
Studio Artist: Carl DeVouge, Steve Pinter
Media: Sarah Morris, Bryan Mitten, Tamara Cornier
Public Relations: Citizen Relations