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Future You

Online Campaign

2015

Philippa Groom (Cossette)

Company: Cossette Creative Direction: Michael Milardo Art Direction: Stephane Fournier Copywriting: Pierre Chan, Jordan Finlayson Design: Jenn Hicks Brand Director: Robyn Smith Director of Brand Services: Anne Buch Digital Project Manager: Megan O'Rourke Agency Producers: April Haffenden, Philippa Groom Web Developer: Lance Cummings Studio Artist: Carl DeVouge, Steve Pinter Media: Sarah Morris, Bryan Mitten, Tamara Cornier Public Relations: Citizen Relations

To leave a lasting impression on prospective students who had inquired about Royal Roads University, we created a campaign that allowed them to sample the university experience. Using Google Glass, GoPro, Twitter, LinkedIn and Google AdWords, our prospects were invited to virtually experience life as a student, and take a glimpse of their lives as a graduate.

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