Back in the Game

Online Campaign

2015

TBWAToronto

Budget cuts have taken their toll on physical education causing high schools – often in underprivileged communities – to lose their football teams. This season, Nissan gave 21 high schools their football teams back. Documentary films crews chronicled the season with a web series. The series got the attention of TSN. They aired the 30-minute documentary during Grey Cup weekend. The campaign earned over 100 million impressions and got 842 kids playing football again.

Company: TBWAToronto
Executive Creative Direction: Allen Oke
Creative Direction: Rodger Eyre, Gerald Kugler
Art Direction: Guilherme Bermejo
Copywriting: Nick Doerr
Design: Alex Nardi
Illustration: Murilo Maciel
Brand Director: Calvin Daniels
Account Director: Rimi Singh
Account Supervisor: Leah Wilson
Account Executive: Lisa Smith, Joshua Medeiros
Agency Producer: Nadya Macneil, Lauren Sloan, Sophie Bennett
Activation Agency: TrojanOne, Mark Harris
Production Company: Artifact Entertainment
Post Production Company: The Vanity
Music/Sound: The Eggplant
Client: Steve Rhind