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MINI: Vending Machine

Offline Digital

2011

Natasha Polak (Taxi 2)
t: 416 598 4750
e: natasha.polak@taxi.ca
w: taxi.ca

Client: MINI Canada Art Direction: Jeff MacEachern Copywriting: Alanna Nathanson Agency Producer: Sam Benson, Hanna Bratt Account Manager: Tina Tieu Media Agency: Media Experts Animation: Hatch Studios Interactive: Fourth Wall Mobile Marketing: Mythum Projection Company: The Media Merchants Creative Direction: Lance Martin Ad Agency: TAXI 2

What’s the best way to highlight MINI customization? The MINI Vending Machine, of course. This fully-interactive night projection allowed passersby to text to select their favourite MINI, which triggered their MINI to drive to the bottom in one of 9 fun animations. As the animation played, a personalized-response SMS message was sent to the user that led to MINI’s Facebook page.

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