Duracell. Now with more power.

Advertising - Single

2011

Jordan Natyshen, Courtney McNeil
t: 403 863 6429
e: Jordan@jnatyshen.com contact@courtneymcneil.ca
w: courtneymcneil.ca jnatyshen.com

Students: Courtney McNeil, Jordan Natyshen School: Alberta College of Art and Design Instructor: Jeff Lennard

Duracell batteries work great in kids toys. With this in mind we created a campaign that revolved around the power of Duracell batteries and their effect on a child’s toy. With the use of exaggeration we were able to inject humour and create a memorable campaign that would put a smile on the parents face and have any mischievous kid asking for Duracell batteries by name.