Duracell. Now with more power.
Advertising - Single
Students: Courtney McNeil, Jordan Natyshen School: Alberta College of Art and Design Instructor: Jeff Lennard
Duracell batteries work great in kids toys. With this in mind we created a campaign that revolved around the power of Duracell batteries and their effect on a child’s toy. With the use of exaggeration we were able to inject humour and create a memorable campaign that would put a smile on the parents face and have any mischievous kid asking for Duracell batteries by name.