Fry Defender

Young Blood Interactive

2015

Tribal Worldwide, a division of DDB

Fry theft affects millions of Canadians every year. Which is why McDonald’s Canada is proud to announce the release of Fry Defender – the world’s first French Fry security system and a vital part of our crusade to end fry crime. Because McDonald’s French Fries aren’t just delicious, they’re fries worth defending.

Company: Tribal Worldwide, a division of DDB
Executive Creative Direction: Joshua Stein
Creative Direction: Diego Bertagni
Copywriting: Jamie Spears
Art Direction: James Leake
Agency Producer: Chris Webden, Ella Gruber
French Producer: Ariane France-Smtih
Account Director: Susan Grant
Strategist: Sandra Moretti
Lead Designer: Norma Penner
Design: Earvin Fanfair
Technical Director: Paul Jara
UX: Daniel Wiseman
Developer: Justin Masse
Social Media Director: Ed Lee
Senior Social Cultivator: Laura Muirhead
Social Cultivator: James Ly
Production Company: Family Style
Director: Jono Hunter
Director of Photography: Brett Van Dyke
Executive Producer: Donovan Boden
Line Producer: Jason Aita
Post Production Company: Rooster
Editor: Jeff Poremba
Producer: Yumi Suyama
On-line Editor: Andrew Zukowski
Colourist: Jason Zukowski
Audio House: Pirate
Audio House Producer: Tyna Maerzke, Collen Murphy
Audio House Director: Steve Gardner
Audio House Engineer: Keith Ohman