Smart Kids Now. Smart Adults Later.

Public Service/Charity (Non-Profit)

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

TVO is a public broadcaster that needed to raise funding for their educational children's programming. Dozens of unique characters showed people how endless the possibilities are when kids get the right educational fundamentals. The centrepiece of the campaign was a website that featured a unique donation interface that made donating fun and showed how every dollar donated helps a kid get closer to what they want to be.

Chief Creative Officer: Judy John
Creative Direction: Lisa Greenberg
Group Creative Director: Sam Cerullo
Interactive Art Director: Matthew Kenney
Art Direction: Mike Cook
Interactive Copywriter: Matthew Doran
Copywriting: Stephen Stahl
Illustration: Martin Bregman
Web/Flash Developer: Jacqueline Adediji
Art Producer: Laurie Filgiano
Group Account Director: David Buckspan
Account Supervisor: Chris Saunders
Planner: Brent Nelsen, Zeb Barrett
Social Media Planner: Heather Morrison
Production Company: Public Assembly
Executive Producer: Kevin Corvetti
Audio: Eggplant Collective
Casting: Jigsaw
Ad Agency: Leo Burnett, Toronto
Client: TVO