You Got It

Craft-Music - Single

2013

JWT
e: brent.choi@jwt.com
w: jwt.com

-This is an ad for The Hospital For Sick Children - affectionately known in Canada as "Sick Kids".-It features real patients, parents, doctors, nurses and support staff.-It leverages the emotional pull of music, making use of "You Got It", a classic Roy Orbison tune, re-purposed to make the powerful lyrics work in a completely different context.

Ad Agency: JWT
Executive Creative Direction: Martin Shewchuk
Associate Creative Direction: Jed Churcher
Copywriting: Jed Churcher
Associate Creative Direction: Andy Brokenshire
Art Direction: Andy Brokenshire
Agency Producer: Raquel Rose
Account Director: Neil MacLellan, Michelle Ching
Production Company: Partners Film
Director: Kathi Prosser
Executive Producer: Aerin Barnes
Line Producer: Amalie Bruun
Director of Photography: Tico Poulakakis
Editing Company: Panic and Bob
Editor: David Baxter
Music/Sound: Eggplant
Music Director: Adam Damelin
Music Producer: Adam Damelin, Nicola Treadgold