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Gatorade Sledge Hockey

Branded Content

2015

DiAnne Knapik (TBWA Toronto)

Company: TBWAToronto Executive Creative Direction: Allen Oke Creative Direction: Gerald Kugler, Rodger Eyre Art Direction: Caitlin Gauthier Copywriting: Robbie Percy Agency Producer: Lauren Sloan Group Account Director: Patrick LeMoine Account Supervisor: Andrew Harris Account Executive: Milly Benko

Gatorade surprises hockey players with disabilities by having NHL stars play sledge hockey with them.

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