Gatorade Sledge Hockey

Branded Content


DiAnne Knapik (TBWA Toronto)

Company: TBWAToronto Executive Creative Direction: Allen Oke Creative Direction: Gerald Kugler, Rodger Eyre Art Direction: Caitlin Gauthier Copywriting: Robbie Percy Agency Producer: Lauren Sloan Group Account Director: Patrick LeMoine Account Supervisor: Andrew Harris Account Executive: Milly Benko

Gatorade surprises hockey players with disabilities by having NHL stars play sledge hockey with them.