TELUS - Big Picture

Consumer Products

2013

TAXI Canada Ltd.
e: pr@taxi.ca

Ad Agency: TAXI Canada Ltd. Executive Creative Direction: Jordan Doucette Creative Direction: Stephen Bennett Art Direction: Christian Steffan Copywriting: Cam Hudson, Sebastian Lyman Development: Ryan Johnson, Michael Turner Agency Producer: Steve Emmens Interactive Producer: Kristen Neamtz Account Director: Shazeen Pirani Account Manager: Rachel Desbiens-Després Art Buyer: Kathryn Brown Cinematographer & Animator: Brad Dworkin Interaction Designer: Matthew Poirier Design: Matt Smith Associate Technology Director: Matt Burtch National Operations Lead, TELUS Digital: Patrick Elia Digital Analyst: Elena Emelyanova Production House Producer: Kevin Saffer, Sumit Ajwani

For TELUS Mobility’s launch of the Samsung Galaxy Note, we challenged three of Canada’s hottest young illustrators to create a series of drawings using only this cutting-edge smartphone. In a Canada-wide online event called The Big Picture, we invited TELUS fans to watch a live feed of our artists drawing on the smartphone. The first person to correctly guess what was being drawn won a Samsung Galaxy Note!