TELUS - Big Picture

Consumer Products

2013

TAXI Canada Ltd.
e: pr@taxi.ca

For TELUS Mobility’s launch of the Samsung Galaxy Note, we challenged three of Canada’s hottest young illustrators to create a series of drawings using only this cutting-edge smartphone. In a Canada-wide online event called The Big Picture, we invited TELUS fans to watch a live feed of our artists drawing on the smartphone. The first person to correctly guess what was being drawn won a Samsung Galaxy Note!

Ad Agency: TAXI Canada Ltd.
Executive Creative Direction: Jordan Doucette
Creative Direction: Stephen Bennett
Art Direction: Christian Steffan
Copywriting: Cam Hudson, Sebastian Lyman
Development: Ryan Johnson, Michael Turner
Agency Producer: Steve Emmens
Interactive Producer: Kristen Neamtz
Account Director: Shazeen Pirani
Account Manager: Rachel Desbiens-Després
Art Buyer: Kathryn Brown
Cinematographer & Animator: Brad Dworkin
Interaction Designer: Matthew Poirier
Design: Matt Smith
Associate Technology Director: Matt Burtch
National Operations Lead, TELUS Digital: Patrick Elia
Digital Analyst: Elena Emelyanova
Production House Producer: Kevin Saffer, Sumit Ajwani