Ikea Living Catalogue
Advertising - Single
Student: Mikhail Ferrara School: Mohawk College Instructor: Jef Petrossi Art Director: Mikhail Ferrara Copywriter: Mikhail Ferrara
For this interactive spot, entitled “IKEA Living Catalogue,” IKEA will set up a number of binoculars, each pointing at a specific room in an apartment building. In addition to fully furnished rooms and labels inside the binoculars that indicate item names and prices, users will see real people enjoying the space, demonstrating a true IKEA experience.