Brainy Pen Co. Packaging Design

Packaging Design - Series


Christine Wilson

Student: Christine Wilson Program: Graphic Design School: Savannah College of Art and Design Instructor: Lisa Babb

As someone who has recently discovered the joys of hand lettering, I was excited to rebrand cursive for a class assignment! Knowing that cursive is often considered stuffy and antiquated, I gave my packaging a bright, modern aesthetic. To challenge the widespread belief that cursive is obsolete in the digital age, I emphasized cursive's concrete mental benefits that have the potential to improve everyone's daily life.