The Joy of Books
Branded Content - Single
Ad Agency: Lowe Roche Animation: Sean Ohlenkamp Associate Creative Direction: Sean Ohlenkamp Audio House: Grayson Matthews Director of Photography: Sean Ohlenkamp Music Composer: Tom Westin
As 2011 drew to a close in what was known as the year of the eReader, independent bookstores all over the world were shutting their doors for good. Type Books in downtown Toronto needed to rekindle people's love of books in a big way. With no budget for media, Lowe Roche turned to earned media to spread the word, creating a viral video that celebrates the Joy of Books.