Gimmicks

30 seconds or less - Single

2013

BBDO Toronto
t: 416-972-1505
e: Shawn.James@bbdo.ca / Sean.Atkinson@bbdo.ca

Ad Agency: BBDO Toronto Client: FedEx Canada Ltd. SVP, Executive Creative Director : Peter Ignazi, Carlos Moreno Writer: Sean Atkinson Art Direction: Shawn James Agency Producer: Anna Tricinci, Dave Medlock Production Company: Sons & Daughters Executive Producer: Liane Thomas Producer: Jeff Darragh Production Designer : Noel McCarthy Director: Peter Martin Cinematographer: Barry Parrell Editing Company: PosterBoy Edit Editor: Brian Williams Assistant Editor : Steve MacGregor Music/Sound: Grayson Matthews Editing Executive Producer: Michelle Lee Colourist: Alter Ego, Eric Whipp Animatronics : Legacy Effects CGI : Aardman Animations Visual Effects: Ring of Fire VP, Group Account Director : Steve Groh Account Supervisor: Jaya Gothi Account Executive: Christine Michalejko Marketing Manager : Susan Hayes Marketing Advisor : Jason Shane

Most people think FedEx is only amazing at urgent shipping, when in fact, they also have amazing less urgent, freight and small business solutions, too. So, to let everyone know FedEx does more than just one thing really well, we created four commercials within one. Each scenario focuses on a genuine business need inherent to the characters featured, with a unique revelation that FedEx does that too.