Gimmicks

30 seconds or less - Single

2013

BBDO Toronto
t: 416-972-1505
e: Shawn.James@bbdo.ca / Sean.Atkinson@bbdo.ca

Most people think FedEx is only amazing at urgent shipping, when in fact, they also have amazing less urgent, freight and small business solutions, too. So, to let everyone know FedEx does more than just one thing really well, we created four commercials within one. Each scenario focuses on a genuine business need inherent to the characters featured, with a unique revelation that FedEx does that too.

Ad Agency: BBDO Toronto
Client: FedEx Canada Ltd.
SVP, Executive Creative Director : Peter Ignazi, Carlos Moreno
Writer: Sean Atkinson
Art Direction: Shawn James
Agency Producer: Anna Tricinci, Dave Medlock
Production Company: Sons & Daughters
Executive Producer: Liane Thomas
Producer: Jeff Darragh
Production Designer : Noel McCarthy
Director: Peter Martin
Cinematographer: Barry Parrell
Editing Company: PosterBoy Edit
Editor: Brian Williams
Assistant Editor : Steve MacGregor
Music/Sound: Grayson Matthews
Editing Executive Producer: Michelle Lee
Colourist: Alter Ego, Eric Whipp
Animatronics : Legacy Effects
CGI : Aardman Animations
Visual Effects: Ring of Fire
VP, Group Account Director : Steve Groh
Account Supervisor: Jaya Gothi
Account Executive: Christine Michalejko
Marketing Manager : Susan Hayes
Marketing Advisor : Jason Shane