WWF Inevitable News
Branded Content - Series
2013
john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com
If there’s one thing we’ve learned from watching the news over the years, it’s that as long as society depends upon oil, we can depend upon environmental disasters being associated with it too. So when WWF Canada wanted to bring the public’s attention the proposed Northern Gateway oil pipeline, we decided to take a page out of the news world itself.
Ad Agency: john st.
Executive Creative Direction: Angus Tucker, Stephen Jurisic
Creative Direction: Chris Hirsch, Nellie Kim
Copywriter: Chris Hirsch
Art Director: Nellie Kim
Agency Producer: Christine Stephens, Shawna McPeek
Interactive Producer: Ryan O'Hagan, Cas Binnington
Account Director: Melissa Tobenstein
Account Manager: Amelia MacGregor
Production Company: Soft Citizen
Production House Producer: Eva Preger, Link York
Line Producer: Cindy Marshall
Director: Chris Hutsul
Director of Photography: Todd Duym
Editing Company: Bijou Editorial
Editor: Ross Birchall
Post Production Company: Redlab
Music/Sound: Vapor Music