WWF Inevitable News

Branded Content - Series


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Ad Agency: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Chris Hirsch, Nellie Kim Copywriter: Chris Hirsch Art Director: Nellie Kim Agency Producer: Christine Stephens, Shawna McPeek Interactive Producer: Ryan O'Hagan, Cas Binnington Account Director: Melissa Tobenstein Account Manager: Amelia MacGregor Production Company: Soft Citizen Production House Producer: Eva Preger, Link York Line Producer: Cindy Marshall Director: Chris Hutsul Director of Photography: Todd Duym Editing Company: Bijou Editorial Editor: Ross Birchall Post Production Company: Redlab Music/Sound: Vapor Music

If there’s one thing we’ve learned from watching the news over the years, it’s that as long as society depends upon oil, we can depend upon environmental disasters being associated with it too. So when WWF Canada wanted to bring the public’s attention the proposed Northern Gateway oil pipeline, we decided to take a page out of the news world itself.