Hottest App Ever

Public Service/Charity (Non-Profit)

2013

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

For women, checking your breasts for signs of breast cancer is not fun and hard to remember.We wanted to change that. So for Breast Cancer Awareness Month, we teamed up with Rethink Breast to create Your Man Reminder – an app that uses hot guys to remind women to check their breasts. Then it got The Hottest App Update Ever, giving the app a full redesign, video reminders and a new online video.

Ad Agency: john st.
Executive Creative Direction: Angus Tucker, Stephen Jurisic
Art Direction: Denver Eastman
Copywriting: Jacob Greer
Account Executive: Joan Marantette, Madison Papple
Account Director: Melissa Tobenstein
Agency Producer: Christine Stephens
Interactive Producer: Cas Binnington
Development: EndLoop Studios
Production Company: Sons and Daughters, DataArmada
Post Production Company: Relish Editorial, Alter Ego, 567vfx
Music/Sound: Vapor Music