Jack’s Potato Salad Event

Viral

2015

Zulu Alpha Kilo
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

When news broke of Zack ‘Danger’ Brown’s $50,000 potato salad Kickstarter, we saw an opportunity for Jack Astor’s to jump on the phenomenon. We flew Brown to Canada and Jack Astor’s Executive Chef helped him develop his recipe. A launch event was held to give Canadians who invested in his Kickstarter campaign and Jack’s customers – the opportunity to taste the potato salad and mingle with the now infamous Potato Salad Guy.

Company: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Direction: Shane Ogilvie
Art Direction: Shawn James, Alex Lacroix
Copywriting: Tyler Copoc
Videographer/Photographer: Brought To You By
Account Director: Robyn Crookshank, Sarah Phillips
Account Supervisor: Devina Hardatt
Account Planner: Ebrahim El Kalza
Digital Planner: Emma Brooks
Client: Lauren Michell, Anne-Marie Selvaggio, Somer Mullins, Jason Cassidy

Winning Website: thinkinginsidethebox.ca/2015/jack-astors/potato-salad