Jack’s Potato Salad Event
Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Shane Ogilvie Art Direction: Shawn James, Alex Lacroix Copywriting: Tyler Copoc Videographer/Photographer: Brought To You By Account Director: Robyn Crookshank, Sarah Phillips Account Supervisor: Devina Hardatt Account Planner: Ebrahim El Kalza Digital Planner: Emma Brooks Client: Lauren Michell, Anne-Marie Selvaggio, Somer Mullins, Jason Cassidy
Winning Website: thinkinginsidethebox.ca/2015/jack-astors/potato-salad
When news broke of Zack ‘Danger’ Brown’s $50,000 potato salad Kickstarter, we saw an opportunity for Jack Astor’s to jump on the phenomenon. We flew Brown to Canada and Jack Astor’s Executive Chef helped him develop his recipe. A launch event was held to give Canadians who invested in his Kickstarter campaign and Jack’s customers – the opportunity to taste the potato salad and mingle with the now infamous Potato Salad Guy.