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Consumer Products

2012

Cundari
e: brent_choi@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Copywriting: Alexandra Manahan Art Direction: Andrew Bernardi ACD / Art Director: Mike Dietrich Development: Domenic Garaci Account Director: Daryn Sutherland Development: Patrick Lee Account Director: Katie Lynn Account Supervisor: Devon Feyen Design: Meghan D'Mello Digital Art: George Kanellakis Project Manager: Rob Emlay

Winning Website: campaignpage.ca/3series_site

For the first time ever, BMW launched a new 3 Series Sedan with three distinct model lines: Sport, Luxury and Modern. Our challenge was ensuring people could see the small but distinct differences between them. The solution was to create a unique parallax website with three paths - one for each line.