J'ESPÈRE QUE TU VAS BIEN IN 87 INSTAGRAM POSTERS
Pro Bono
2013
TAXI
t: 514-842-8294
e: pr@taxi.ca
w: taxi.ca
Executive Creative Direction: Dominique Trudeau Design: Isabelle Côté Art Direction: Nicolas Rivard Copywriting: Martin Charron Client: David LaHaye Photography: Instagramer Montréal Agency Producer: Jacques Latreille Studio Head: Laurent Trudel Ad Agency: TAXI canada Ltd.
J'espère que tu vas bien, an 87-minute film, depicts an improvised adventure through the streets of Montréal. To promote it, Instagramers Montreal took an 87-minute walk along the same path taken by the film’s actors to create 87 Instagram posters.