@Random Documentary Project for Tourette Syndrome

Educational/Reference

2012

Saatchi & Saatchi Canada
t: 416 352 0258
e: brian.sheppard@saatchi.ca

The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS were created and randomly arranged online to form larger documentaries. Everyone who visits sees a completely different collection of stories, making each viewing experience unique, just like TS. This entry is the website.

Ad Agency: Saatchi & Saatchi
Executive Creative Direction: Helen Pak, Brian Sheppard, Brett Channer
Art Direction: Helen Pak
Copywriting: Brian Sheppard
Agency Producer: Matt Shipp
Production Company: Pixelpusher
Sound Design: Roger Leavens, Boombox Sound
Recording Studio: Boombox Sound
Producer: Lily-Ann Lee
Interactive Producer: Venicia Wood
Executive Producer: Amy Miranda, Lunch
Development: Stephen Lo, Andrew Harris, Jonathon Coe
Client: The Tourette Syndrome Foundation of Canada

Winning Website: atrandom.ca