@Random Documentary Project for Tourette Syndrome
Saatchi & Saatchi Canada
t: 416 352 0258
Ad Agency: Saatchi & Saatchi Executive Creative Direction: Helen Pak, Brian Sheppard, Brett Channer Art Direction: Helen Pak Copywriting: Brian Sheppard Agency Producer: Matt Shipp Production Company: Pixelpusher Sound Design: Roger Leavens, Boombox Sound Recording Studio: Boombox Sound Producer: Lily-Ann Lee Interactive Producer: Venicia Wood Executive Producer: Amy Miranda, Lunch Development: Stephen Lo, Andrew Harris, Jonathon Coe Client: The Tourette Syndrome Foundation of Canada
Winning Website: atrandom.ca
The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS were created and randomly arranged online to form larger documentaries. Everyone who visits sees a completely different collection of stories, making each viewing experience unique, just like TS. This entry is the website.